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Available On Demand
Welcome address
Welcome to Everway Unlocked! Join us as we set the stage for a day focused on turning neuroinclusive intention into lasting impact across the workplace.
Martin McKay Founder and Executive Chairman, EverwayMartin McKay founded Texthelp in 1996 with a clear goal, to help people with communication difficulties succeed. Over the past 25+ years, he has built and led the company, now Everway, to create literacy and STEM technology used by millions of people around the world every day.
He believes understanding and being understood changes lives. Under his leadership, Everway has supported more than 250 million people globally, helping learners and workers access opportunity with confidence. For Martin, neuroinclusion is not a trend. It is a responsibility and a measurable path to better outcomes in education, work, and life.
Jill Popelka CEO, EverwayJill Popelka is Chief Executive Officer of Everway. She leads the company's global strategy, operations and growth, helping more people access technology that removes barriers to learning, working and communicating. She is focused on building a business that combines commercial success with meaningful impact, so more people can understand and be understood. She has more than 30 years of leadership experience across enterprise software, cloud technology, cybersecurity and AI. She has led global businesses at Darktrace, SAP and Snap Inc., where she built high-performing teams, guided complex business transformations and delivered sustained growth. Throughout her career, she has helped organizations improve customer outcomes, strengthen operations and bring innovative technology to market. Jill is motivated by the opportunity to lead organizations whose products make a real difference in people's lives. At Everway, she is helping advance a future where technology adapts to people, creating more inclusive opportunities in education, the workplace and everyday life.
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Available On Demand
Keynote: The neuro-advantage - transforming business through neurodivergent thinking
Different ways of thinking drive innovation, creativity, and problem-solving. Discover why neurodivergent talent is a business advantage, what organisations can do to unlock hidden potential, and how neuroinclusion leads to stronger business outcomes.
Ben Branson Founder/Owner, The HiddenBen Branson, Founder, Farmer and Inventor, spent 39 years not knowing his brain worked differently. In that time, he pioneered the global non-alcoholic drinks movement with Seedlip, the world’s first distilled non-alcoholic spirit, taking it from his kitchen to 35 countries, 30 US states and 7,500 of the best bars, restaurants and hotels in just three and a half years.
He continues to lead and shape how we drink with innovations including Sylva, the first distillery and maturation labs making aged non-alcoholic spirits. Ben’s autism diagnosis in 2022 led to creating The Hidden, an award-winning neurodiversity charity, podcast and 250k-strong community on a mission to include every mind using media, research and advocacy. Ben’s inspiring story charts the extremes of addiction, institutionalisation and abuse through to proof a different brain, properly understood, can change the world. -
Available On Demand
Minds at work: designing for performance and potential
Many work environments unintentionally create friction that holds people back. Explore how different minds work best, why workplace design matters, and how universal design can improve performance, reduce cognitive load, and support neuroinclusion at scale.
Jason Carroll EVP of Product, EverwayJason Carroll is the Executive Vice President of Product at Everway where he leads the company’s product vision and strategy to deliver neuroinclusive, user centered experiences. With over a decade of product leadership experience, including as Chief Product Officer at Everway, he is dedicated to creating powerful and accessible tools that support diverse learners and employees worldwide.
Musi Lee Executive Director, Neuroinclusion Strategies, JPMorganChaseMusi Lee is an Executive Director and leads Neuroinclusion Strategies at JPMorganChase, advancing the firm’s global neuroinclusion agenda across workforce enablement, talent pipeline development, governance, and thought leadership. She is responsible for scaling enterprise initiatives that support neurodivergent employees across the full employee lifecycle, while embedding inclusive and accessible practices into workforce, talent, and leadership strategies to drive consistent outcomes.
Over the past several years, Musi has helped evolve Neuroinclusion Strategies into a global ecosystem spanning North America, EMEA, APAC, and LATAM. Her work includes expanding neurodivergent student pathways, strengthening manager enablement resources, building strategic partnerships, and reinforcing JPMorganChase’s position as a recognized leader in disability inclusion and neuroinclusion.
Through workforce development programs, global student symposiums, industry collaborations, and executive engagement, she continues to deliver scalable, measurable impact for employees, students, and communities worldwide. Prior to her current role, Musi held leadership positions across Risk Management and the Corporate & Investment Bank, advising on complex financial and credit risk matters.
She has been recognized nationally for her contributions to inclusive talent strategies, including being named one of Dallas’ Top 50 Women Leaders and receiving Untapped’s “Walk the Walk” DEIB Leadership Award. A committed advocate for disability inclusion, Musi’s leadership is grounded in both professional expertise and lived experience. As the parent of an adult autistic son, she is dedicated to advancing equitable opportunities and shaping the future of work through inclusion, accessibility, and innovation. She's been with the firm for over 20 years and is currently pursuing a PhD in Law and Public Policy. -
Available On Demand
Belonging at work: driving retention, engagement and growth
Belonging is more than a culture initiative. It shapes how people engage, perform, and grow at work. Discover how proactive support, leadership behaviours, team norms, and the right technology help people feel understood and supported from day one.
Bianca Bowron-Cuthill CEO, InnowellBianca Bowron-Cuthill is CEO of Innowell, a global executive with 25+ years leading technology-enabled organisations through growth, transformation and scale. At Innowell she builds the clinical intelligence layer helping mental health services measure and act on care in time. Previously she scaled Smokeball Australia from $3M to $30M ARR in under 4.5 years, earning repeated Best Place to Work recognition. Named among the Top 50 Women in Accounting and Customer Service Manager of the Year, she leads with clarity, purpose and commercial rigour to build resilient, people-first businesses.
Cathy Donnelly Chief People Officer, EverwayCathy Donnelly is Chief People Officer at Everway. She brings more than 30 years of experience in Human Resources and plays a key role in shaping overall business. Cathy’s vision is simple. Create a best-in-class global employee experience where everyone feels supported to fulfil their potential. For Cathy, inclusion and results go hand in hand. When people feel valued and understood, organisations perform better. Cathy is a board member of the NOW Group, a social enterprise focused on helping people with learning difficulties and autism gain skills, find work, and live more independently. Cathy has also mentored on the CIPD Aspiring HR Director programme, supporting the next generation of people leaders.
Matt Higgs Vice President, Service Design, Randstad EnterpriseMatthew is the Vice President, Service Design at Randstad Enterprise, the world’s largest talent company, helping organisations unlock the true potential of their people and shape the future of work. As a key part of this role, Matthew leads global initiatives that connect Randstad’s reach and expertise with innovative partners to address emerging talent challenges across industries and geographies.
As the strategic lead for Randstad’s global partnership with Made By Dyslexia, Matthew works alongside organisations worldwide to recognize, value, and leverage dyslexic thinking as a vital skill for the future. This collaboration has produced groundbreaking research, practical employer tools, and large-scale awareness campaigns that are redefining how neurodiverse talent is seen and supported in the workplace.
With over 25 years of experience in global talent acquisition and service design, Matthew has shaped programs across North America, EMEA, and APAC, from early careers pipelines to leadership hiring. Passionate about inclusion, innovation, and the well-being of future workforces, Matthew brings a unique perspective that bridges policy, practice, and purpose. -
Available On Demand
Tech-driven neuroinclusion: How Salesforce scales neurodiverse support
Hear how a leading organisation moved beyond reactive adjustments to build neuroinclusive support directly into everyday work. Explore the approach, technology, and outcomes that helped scale support, productivity, and belonging.
Kurt Iobst Global President and Co-Founder of Salesforce's Neuroforce BRG, SalesforceKurt Iobst is a passionate advocate for disability inclusion and empowerment. As Global President and co-founder of Salesforce's Neuroforce BRG and Customer Accessibility Advisory Lead, he breaks down barriers and creates pathways for neurodivergent and disabled communities to thrive. Drawing from his experience being late-diagnosed as autistic, Kurt builds workplaces where differences are celebrated. His background in education and technology provides deep insight into the disability community's challenges and contributions. He has spoken at CES, M-Enabling, Disability:IN, and Dreamforce. -
Available On Demand
Beyond one-size-fits-all: Aligning AI and workplace technology to cognitive needs
Most workplace technology wasn't designed for different ways of thinking. Explore how neuroinclusive technology and AI can adapt to cognitive needs, reduce friction across workflows, and help people do their best work.
Frank Justus Global Accessibility Lead, BayerFrank Justus is the Global Co-Lead of Bayer’s ENABLE Business Resource Group (BRG) and a Member of the Board of Directors at Disability:IN. With over 25 years at Bayer, including extensive experience in strategic planning, finance and cross-functional leadership, Frank drives meaningful change by aligning leadership, BRGs, and organizational culture to create sustainable and impactful accessibility and inclusion strategies. He is passionate about advancing neuroinclusion, disability inclusion and accessibility in all areas of his company's business.
Lauren Lobrano Principal for Accessibility and Global Disability Inclusion Strategy, AmazonLauren Lobrano is the Principal for Accessibility and Global Disability Inclusion Strategy for Amazon Experiences and Upskilling, providing single-threaded leadership across workforce inclusion, program accessibility, and external engagement. She partners with senior leaders across business lines, Talent Acquisition, accommodations, and the People with Disabilities Affinity Group to integrate accessibility into core people programs and ensure they are designed to be inclusive from the start.
Lauren also builds strategic partnerships with disability organizations and industry groups, and represents Amazon in industry forums and cross-sector conversations on accessibility, including serving as Chair of the Accessibility and AgeTech Working Group with the Consumer Technology Association (CTA). Lauren brings more than a decade of experience advancing employment outcomes and quality of life for people with disabilities, veterans, and military families.
Martin McKay Founder and Executive Chairman, EverwayMartin McKay founded Texthelp in 1996 with a clear goal, to help people with communication difficulties succeed. Over the past 25+ years, he has built and led the company, now Everway, to create literacy and STEM technology used by millions of people around the world every day.
He believes understanding and being understood changes lives. Under his leadership, Everway has supported more than 250 million people globally, helping learners and workers access opportunity with confidence. For Martin, neuroinclusion is not a trend. It is a responsibility and a measurable path to better outcomes in education, work, and life.
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Available On Demand
Neuroinclusion at scale: embedding impact across the employee lifecycle
Many neuroinclusive initiatives start with good intentions but struggle to gain momentum. Discover the barriers that stall progress as organizations move from policy to practice. Gain proven strategies for overcoming these, and embedding neuroinclusion across the employee lifecycle - from attraction and onboarding to development, retention, and progression.
Dr Nancy Doyle Founder and acting CEO, Genius WithinDr. Nancy Doyle is a globally recognized organizational psychologist and leading authority on neurodiversity and disability inclusion in the workplace. She is the founder and Chief Science Officer of Genius Within CIC, a Visiting Professor at Birkbeck, University of London, and a Forbes contributor. With a PhD in Organizational Psychology, her research focuses on coaching as a workplace accommodation. Dr. Doyle co-created the BBC series Employable Me, advises public policy, and speaks internationally for institutions like the UN, Oxford, and Google.
Glenna Wright-Gallo VP of Policy, EverwayGlenna brings more than 25 years of leadership in disability policy and special education across federal and state systems. She most recently served as U.S. Assistant Secretary for Special Education and Rehabilitative Services (OSERS), advancing policies impacting more than 7 million individuals with disabilities. Glenna serves as Vice President of Policy at Everway, where she leads data-driven policy and systems strategy to support inclusive, accessible learning and employment across education and workforce sectors.
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Available On Demand
Live Q&A breakout room
Drop in during the break for an informal live Q&A with the Everway team. Bring your questions about neuroinclusive technology, AI or Everway for Work, dig deeper into what you’ve heard so far, or simply come along to hear what others are asking. -
Available On Demand
From skepticism to sponsorship: winning budgets and buy-in for neuroinclusion
Great ideas need support to succeed. Learn how to connect neuroinclusive initiatives to business outcomes, overcome objections, and build a compelling case for investment that wins support from stakeholders and senior leaders.
Lisa Smyth Vice President of Inclusive Workplaces, EverwayLisa Smyth is Vice President of Inclusive Workplaces at Everway, a global leader in creating tools that empower people with disabilities and neurodivergence to thrive in education and the workplace. A passionate advocate for neurodiversity, Lisa draws on years of professional expertise and personal insight as the mother of neurodivergent children. She is dedicated to fostering inclusive environments where everyone can unlock their full potential and be valued for their unique perspectives.
Max Horton Senior Inclusion and Belonging Leader, Smith+NephewMax Horton is a senior Inclusion and Belonging leader with global remit, recognised for turning inclusion strategy into measurable business impact. As Director of Inclusion & Belonging, he leads enterprise-wide efforts to embed inclusive culture, strengthen leadership accountability and enhance employee experience. A speaker on the ROI of inclusion, Max is known for demonstrating how inclusive cultures drive performance, innovation and resilience. His expertise spans disability and neuroinclusion, employee networks, inclusive policy design and culture transformation. -
Available On Demand
The ROI of leading differently: unlocking human capital and organisational impact
Designed for senior leaders, this masterclass explores how leadership behaviours influence performance, retention, and culture. Learn practical ways to unlock hidden talent, reduce workplace friction, and build a workforce ready for the future.
Jill Popelka CEO, EverwayJill Popelka is Chief Executive Officer of Everway. She leads the company's global strategy, operations and growth, helping more people access technology that removes barriers to learning, working and communicating. She is focused on building a business that combines commercial success with meaningful impact, so more people can understand and be understood. She has more than 30 years of leadership experience across enterprise software, cloud technology, cybersecurity and AI. She has led global businesses at Darktrace, SAP and Snap Inc., where she built high-performing teams, guided complex business transformations and delivered sustained growth. Throughout her career, she has helped organizations improve customer outcomes, strengthen operations and bring innovative technology to market. Jill is motivated by the opportunity to lead organizations whose products make a real difference in people's lives. At Everway, she is helping advance a future where technology adapts to people, creating more inclusive opportunities in education, the workplace and everyday life.
Fadzi Whande Chief of DEI Section, UNHCRFadzi Whande is an award-winning global diversity, equity and inclusion leader with over two decades of experience shaping inclusive organisations, cultures and systems across sectors. Her work focuses on addressing systemic, cultural and behavioural barriers to create environments where people can participate and thrive. She holds an Executive MSc in Behavioural Science from the London School of Economics and an Executive MBA from the University of Western Australia, and believes lasting inclusion requires leadership, accountability and sustained change
Funda Kalemci Global Leader, DEI & Wellbeing, NIQFunda Kalemci is Global Leader of Diversity, Equity, Inclusion & Wellbeing at NIQ, shaping strategies that strengthen inclusive culture and employee experience across 80+ countries. A Gallup-Certified Strengths Coach, she brings a strengths-based lens to how organisations unlock human potential and create environments where different ways of thinking and working can thrive. Her work focuses on translating inclusion and wellbeing into meaningful organisational practices that support both people and business performance.
Dr Ivonne Ranisch CEO, auticonDr. Ivonne Ranisch is an accomplished executive and passionate advocate for diversity, inclusion, and social impact. Throughout her career, she has combined strategic business leadership with a commitment to creating workplaces where people from all backgrounds have the opportunity to succeed and contribute their unique strengths.
Reid Jewett Smith, PhD Vice President, Disability:IN and Harvard Kennedy School FellowReid Jewett Smith, Ph.D. is the Vice President of Research & Policy at Disability:IN. Her research lies at the nexus of corporate sustainability, human capital management, and disability inclusion. Recent projects include a policy analysis of European Union legislative directives that impact corporate practices and reporting on disability and accessibility, a qualitative study of neurodivergence in the workplace that led the development of a neuroinclusive human capital management framework, and an analysis of voluntary Fortune 500 annual disability disclosures.
Reid’s research on disability inclusion and value creation is fueled by her experience living, surviving, and working with Cystic Fibrosis, a rare genetic and degenerative respiratory disease that has impacted – and fueled – all aspects of her working life. She is member of the Board of Directors at Invest Ahead, a forum of institutional investors, state treasurers, and private equity firms dedicated to competent corporate board diversity, and a member of the Americas Regional Council for the Taskforce on Inequality and Social-related Financial Disclosures (TISFD). Reid holds advanced degrees from Boston College (Ph.D., 2022) and Brown University (M.A., 2009). She lives in upstate New York with her husband and two spirited nature girls, Foster (7) and Hope (5). -
Available On Demand
Neuroinclusive technology in action: Everway for Work
In this demo, uncover how Everway for Work reduces cognitive friction across the flow of work, helping people perform at their best. Explore tools designed to make it easier to understand information, organize work and communicate clearly.
Amy McClure Manager, Sales Development, EverwayAmy works with organisations to embed neuroinclusion in ways that improve both employee experience and workplace performance. She partners with HR, DEI, and IT leaders to identify and remove barriers at work, supporting employees with a range of cognitive needs to work more effectively. Her approach focuses on practical solutions that can be scaled across organisations without adding complexity. Amy is particularly interested in how neuroinclusion can drive productivity, retention, and better ways of working. -
Available On Demand
Next-Gen neuroinclusion: the implementation playbook
Moving from theory to practice isn't always easy. Hear honest lessons from leaders who have successfully embedded neuroinclusion into everyday work, including quick wins, common roadblocks, and practical steps for creating lasting change at scale
Paul Bepey Digital Accessibility Manager, PwC UK
Andy Goff Inclusion and Wellbeing Manager, CapgeminiAndy is Inclusion and Wellbeing Manager at Capgemini UK with over 20 years’ service. He leads 8 national employee networks with 7,000+ members and supports the wellbeing of 15,000+ employees, helping create a culture where people feel valued, respected and included. A collaborative and influential leader, he partners with stakeholders to attract, develop and retain talent, while providing inclusion best practice across UK and global teams. Andy also judges industry awards, contributes to published thought leadership, won the 2025 European Diversity Awards HR Champion of the Year, and a British LGBT Awards finalist.
Jenny Turner Neurodiversity and Leadership Consultant and Coach, Human FabricJenny Turner is a Neurodiversity and Leadership Consultant and Coach, founder of Human Fabric, and creator of the Neurodiversity at Work Accreditation. With 20+ years’ experience across professional services, leadership, consulting and organisational change, she brings a pragmatic, systems-focused approach to neuroinclusion. Jenny helps organisations move from awareness to implementation, embedding neuroinclusive practice into leadership, culture, people systems and everyday work.